Before Bellibind became a brand, founder Princess spent years supporting women as a postpartum doula.
While caring for mothers through pregnancy, birth, and recovery, she noticed something missing. Once baby arrived, many mothers were left to navigate healing largely on their own.
She believed mothers deserved more.
After discovering traditional belly binding, Princess dedicated her work to helping mothers feel supported during the postpartum journey. By 2016, she had focused her practice almost entirely on belly binding and recovery support, becoming one of only five practitioners trained in one of the first belly binding workshops on the West Coast.